Concept

NOT JUST A LUXURY ITEM FOR A SELECT FEW, BUT A GIFT FOR THE SOUL

This is how the craftsmanship that characterizes the daf collections can be defined,
the brand that has shared Made in Puglia creativity with the world for the past 20 years.

Exclusive, refined, and original, the fashion dictated by daf weaves its way quickly between the needle and thread, creating the uniqueness of artisan hand-crafted handbags. All different, all original.

QUALITY BAGS, ENTIRELY HAND-CRAFTED

The different models that make up the daf collections meld the special nature of the selected fabrics, to create bags, sacs, and backpacks that are one step ahead of what is trendy. The style details, carefully selected for originality and workmanship, are what lend the artisan hand-crafted daf products that special quality of being a precious gift.

Thanks to the craftsmanship, the concept of luxury for a select few is eliminated, giving way to a more universal sense of well-being for the soul: every Woman who chooses and carries a daf completes her Being, by recognizing herself in a fabric, in a pattern, and in a detail that may enhance her way of life.

FERNANDO PEZZUTO

Some call it talent. Or some recognize it as intuition. Fernando Pezzuto, craftsman – and creative talent of Salentine origins and founder of the daf brand, defines his know-how as simply something akin to nature. The passion that makes his gaze move, even before his pencil does, is based on pure creative instinct. It means living life by one’s purest essence. It is an awareness that one is doing the job that one is naturally good at and meant to do.

 

HEART AND CREATIVITY, EXPERIENCE AND PASSION

 

You can almost imagine him, portrayed in a black and white photograph, as a lively child playing amongst the bags of the family business. His interest in it started as something related to “hard work” but which, over time, has turned into a genuine passion in his search for original, unusual, and unique fabrics.
From salesman to designer, from merchant to craftsman: following the path illuminated by those who saw what a pure heart the young merchant had – animated by an equally pure attention to all that is beautiful and well made – Fernando Pezzuto began designing and making his hand-crafted bags, and welcomed with astonishment the first positive results achieved on the market. The creative moments he experienced turned into an opportunity for study and research which matured day by day until it became professionalism.

Since 1999, daf has to all effects become the trademark of the products designed and created by Fernando Pezzuto who, over the years, has continuously fine-tuned his company in the best way possible, making it the mark of excellence that it stands for within the territory today.

English